Our Wonderful Co-Founder of Keller Williams Realty sent an en-lighting email.
In this email, Joe has questioned the Media’s true role in the Real Estate state of affairs. He said and I quote,
“I have been preaching that in many parts of the
country, this Downturn has been media induced, simply because for several years now, they were preaching that the bubble was going to burst, only it never did. Once the sub-prime issue came to light, the national media pounced and in many areas, certainly gave buyers hesitation. Since they started and fed those flames, I have thought, the media would also be the ones to help pull the buyers out of this malaise because with
rates as low as they have been in 25 years, certainly somebody had to sit up
and take notice that this is a great time to be buying real estate.”
Joe goes on to say that he had read an article in Time Magazine in which this one writer recognizes the fact that the media has indeed played a big rolein the psychology of today’s buyer, and would like to offer a positive view point about buying a home. This is what Joe had to say about the writer. “The author is 100% correct and if you just follow the chart he assembled, anyone can follow the logic. Most people don’t really understand amortization and the purchasing power you acquire as the rates go down, but his illustration is right to the point. Most importantly, this is “one of their own” telling us
the bottom has arrived!”
This was a fantastic and riveting article and I applaud the author Dan Kadlec for writing it. This is a Must read.
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